JTI Greece plans to invest €3 billion in low-risk tobacco products over the next three years, aiming to adapt to a rapidly changing environment.
According to a report by Greek media outlet efsyn on November 14th, Lili Zigoslu, the General Manager of Japan Tobacco International’s (JTI) Greek subsidiary, stated that the company is focused on innovation and expanding investments in heated tobacco products to adapt to a rapidly changing environment. JTI plans to invest approximately 3 billion euros (equivalent to 3.2 billion US dollars) over the next three years to develop product categories that reduce risks.
Recently, JTI showcased its new heated tobacco product at an event in Greece, making it the first European market to receive this innovative offering from the company.
